VASELINE - SKINDEX - Digital Campaign Concept
Vaseline came to us to with the simple problem, how to show women therapeutic lotion is a need and that Intensive Care Advanced Repair Lotion is the ultimate solution. We worked with the simple insight that many people have unpredictable skin problems and don't seek a solution. So they remain frustrated and uncomfortable. We pitched a digital campaign and a new innovation that educates woman and anticipates personal and environmental factors that may create unhealthy skin issues that Intensive Care Advanced Repair Lotion can treat.